5 Reasons to Invest in Durable Everyday Jewellery

Jewellery should be more than just beautiful.

It should keep up with your life, from coffee runs to meetings, gym sessions to date nights. If you’re tired of replacing tarnished pieces or constantly taking off your jewellery to “protect it,” this one's for you.

At Miia & Me, we believe jewellery should live with you NOT limit you. That’s why we create handcrafted, 18k gold filled pieces that are built to last and designed to shine.

Here’s why durable, everyday jewellery is a smart and empowering investment and why gold filled is your new best friend.

💧 1. It Keeps Up With Your Life

Let’s face it, life gets busy. You shouldn’t have to think twice about whether your necklace can handle a little sweat or if your rings will survive hand-washing.

Gold filled jewellery is waterproof, sweat-proof, and tarnish-resistant, making it ideal for daily wear. You can swim, shower, work out, and live your life without worrying about fading or flaking.

✅ Real life tested for over 18 months & still look perfect all that time later
✅ No green skin, no flaking, no fuss

✨ 2. It Looks and Feels Like Solid Gold (Without the Price Tag)

With Miia & Me’s 8 layers of 18k gold bonded to a strong base metal, our pieces look and feel just like solid gold at a fraction of the cost.

Whether you’re dressing up or down, our designs give you the shine and luxury of high-end jewellery without the luxury markup. It’s elegance, made accessible.

💛 Affordable luxury you can feel
💛 Premium shine that lasts

🛡️ 3. It Outperforms Plated and Vermeil Jewellery

Gold-plated jewellery has a thin, easily worn off layer of gold and gold vermeil isn’t much better if you have an active lifestyle. That’s where gold filled jewellery shines.

It contains up to 100x more gold than plated jewellery, and is pressure-bonded for superior durability.

Translation? Your jewellery will still be glowing long after cheaper options have faded.

🌿 4. It’s Ethically Made and Thoughtfully Designed

Our pieces are handcrafted in Brazil by skilled artisans using ethically sourced materials. We’re proud to support traditional craftsmanship and fair labour, while offering jewellery that’s as kind as it is beautiful.

🌏 Ethical sourcing
🤲 Handcrafted with purpose
🧡 Designed to empower

👑 5. It’s Timeless, Versatile, and Confidence Boosting

The right piece of jewellery doesn’t just finish an outfit  it elevates your confidence. Our collections are curated to mix and match effortlessly, so you can wear them every day or for any occasion.

Whether you're layering necklaces, stacking rings, or slipping on a statement earring, Miia & Me makes it easy to shine, your way.

💫 Everyday essentials with timeless appeal
💫 From school runs to champagne toasts

✨ Ready to Upgrade Your Jewellery Game?

If you're ready to ditch fast-fashion pieces and finally invest in jewellery that lasts, you're in the right place.

Explore our bestselling gold-filled essentials today — handcrafted, waterproof, and made to shine.

👉 Shop Now